A Long Term Investment.
Having a website in today's modern world is an absolute must for any business. When starting out, contacting a website designer may not be at the top of the priority list and it may not seem like the most important expenditure, as the benefit may not be immediately foreseeable. However! having a website can be a brilliant long term investment that will no doubt, ultimately pay for itself as well as generate more income, especially when you have somebody who understands the great benefits of SEO (Search Engine Optimisation) working on it... (A smart computer thing that puts the link to your company's website higher on the search list when people google services like the ones that you might offer). You could potentially also have adverts on your website, which could generate more revenue. There are many website designers to choose from nowadays with various services and prices.
As mentioned in the previous section, having a website is a long term investment, when used properly. SEO is a great way to bring potential customers and clients straight to your business when they search for those services on internet search engines like Google. The impact on your custom and revenue may not be obvious from the start, but down the line you will see results. Not only in terms of people and potential customers being directed to your site, but also with the benefit of having it as a point of contact between you and the general public where you can showcase your business in whatever way you like, with text, pictures, videos and animations etc.
A Professional Look
A professional website showcases a professional company. It is imperative in such a competitive society for your business to make an outstanding first impression. You should treat your website as your first point of contact between you and your customers, as a lot of the time that is what it will be. Presentation is important. We wear suits, uniforms and applicable clothing for work to be professional and professionalism should be rife in all that we do in business. To have a professional website you want it to work smoothly, look pleasing to the eye, have all the necessary info and be clear and easy to navigate. Your customers will have a much easier time and be more likely to use your services if you hit these bullet points.
If you have any updates, offers or announcements that you wish to convey to your customers and potential customers then your website is the perfect place to do just that. You can constantly update your website and in fact that is a very beneficial thing to do. It is good to keep the general public up to date on what you have to offer and keep them reminded that you are there. Social media is great for this too. It is good to have links on your website to your social media pages and links to your social media pages which take people to your website. You should always actively encourage people to visit your website and have your services and contact details abundantly clear.
We have all heard the saying; "Time is money" ...and many of us have experienced just how true that can be in the world of running a business. So having a website designer build you a professional website that hits all of these key points will undoubtedly save you time and money, in promoting your business, generating leads and inevitably saving you energy and costs, whilst bringing in more revenue! It will also help in dealing with customer service and enquiries by being a clear hub of information concerning your services and being the first point of contact for your clients, giving your company the all-round professional credibility that it needs, so that you can get down to business!
And so basically to conclude, if you have a business or are starting up a business and you don't have a website... GET ONE!
When selecting a website designer we highly suggest going with a smaller agency like 'RAW Agency' as you will get absolute professionalism at an incredibly reasonable price with a much desirable one to one approach and the chance to develop a great on going working relationship.